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Father’s Day Interview with the creator of the Women in History NFT Playing Cards.

INTRODUCTION

Can you tell us about the inspiration behind the Johnny Frosk Signature Collection and specifically the "Women in History NFT Playing Cards"?

 My inspiration is my father, Johnny Frosk, one of the best 1st trumpet players in the world.  He passed on December 10th. He was always a humble man.  He didn’t talk about his work often.  Now most people know his music, but don’t know it was him. So after his passing, we cleaned out his house.  We learned he was also a historian, documenting and keeping artifacts throughout his 7-decade career working with the greatest musicians and artists of his time. He used to keep these date books.  They are pocket sized annual calendar books that he probably got for free at his bank.  This is how he managed his business.  He kept these books in his pants pocket every day. He wrote down every recording and the amounts paid for 58 years in a row.  That’s over 21,000 days. 

So, after he passed, we read through the date books to find incredible details about historic musical events that we never knew about. It’s really fascinating reading. Then for my sister on her birthday.  I designed an image of what Dad did on the day she was born and how much he got paid and framed it for her. She loved it.  I told her I could do this all day.  So, on that day the idea of sharing music history for people’s birthdays was born.

Can you tell us about Johnny Frosk, your Dad?

When my sisters and I grew up we didn’t really know what our father did for a living. I mean he practice the trumpet every day for hours, but isn’t that what everyone’s Dad did? It was only until middle school did, I really know what he was a musician.  It was my first day in a new school.  The music teach was going through roll call and called my name.  After I answered, he said “are you related to Johnny Frosk?  I said ‘Yay, that’s my Dad”.  He then said “class, class, this person’s father is a world-famous trumpet player”.  It was a welcomed intro to my new school for sure. 

Have you heard of the rule of ten thousand hours by Malcom Gladwell?  Gladwell states people become an expert after practicing, in a meaningful way, after ten thousand hours.  I did the math.  Since my Dad starting playing professionally at the age of 9, never graduating the 4th grade in Cananda, he surpassed the rule of 10,000 and then continued for another 36 years.  Seven decades he was a professional musician. That was my dad.

You mentioned 1st trumpet, what is a 1st trumpet player?

The 1st trumpet player is the leader of the horn section.  They set the tone, pace and typically play the most difficult music.  My dad was a sought-after 1st trumpet by arrangers, composers, and singers because they knew if they hired Johnny as 1st trumpet, there will be less mistakes and they can record quicker.  In the music industry time is money and he became a world’s best 1st trumpet.

Why did you choose to focus on women in history for your inaugural NFT collection?

We choose to highlight women in history because the idea originated during Women in History Month.  Many women have greatly influenced me in my life and career and I also wanted to honour the many contributions of women who have helped shape the world we live in.

CONCEPT AND DESIGN

How did you select which historical women to feature in this collection?

Good question.  We took a methodical approach.  We choose ten industries of women we can relate to. We choose musicians, singers, comedians, athletes, authors, activists, TV celebs, women in government, in royalty and even religious.  Then we asked friends, family and just about anyone I would come in contact to list women, in those categories, they were influenced by.  It was a long process, but one build from opinions of our friends & family.  

Can you walk us through the creative process of designing these NFT playing cards?

Sure.  The first NFT I designed, we haven’t launched yet, is called “The Lena” honouring Lena Horne, a good friend of my dad, who is the first woman in history to have a Broadway Theatre named in her honour.  I took a physical piece of art, that is 42×48, placed it on the ground and laid black and white signed pictures of some of music’s greatest musicians.  That’s what started our approach of using physical art with digital overlays. 

So, for the Women in History NFT Playing cards, they are physical pictures of cards, then I overlayed unique colours, photos of the year from the datebooks and added the historical context of what Johnny Frosk did on the particular day, either a Birthday or Celebration of Life Day.  I think it is a genuine multi module process that produces unique art that can’t be replicated. Most of the NFTs I view today are so computer generated that they are perfect.  We as people are not perfect and neither are our NFTs.  Which I think is refreshing.

NFTs AND TECHNOLOGY

For readers who might not be familiar, could you explain what an NFT is and why it's significant in the context of this collection?

NFTs are individually owned pieces of art protected by Blockchain technology which ensures authenticity.  So, owner have confidence they have an original.  This is so powerful as collectors can buy and sell with confidence protecting their ownership.

What technology or platforms are you using to create and distribute these NFTs?

We are using Manifold and offering our first collection on OpenSea and perhaps our second on Rarible.

How do you ensure the authenticity and security of these digital collectibles?

Simply put, by using the power of Web 3.0 and the amazing capabilities of Blockchain technology. 

AUDIENCE AND IMPACT

Who is the target audience for the "Women in History NFT Playing Cards"?

We have identified three main audiences; 1. Music enthusiasts, 2. NFT collectors and 3. The Oprah Winfrey type celebrities who may have been influenced by my father’s music.  Now we recognize that the historical musical context of our pieces are not mainstream for the younger audiences but we also think we also have an opportunity to share history with different generations who may learn to appreciate the evolution of music…music that was not digitally synthesized but music generated from the breath of people. 

What do you hope collectors and the broader public will gain from this collection?

Wow.  What I hope collectors value will be fun collecting something as unique as the pieces we will create under the Johnny Frosk Signature Collection.  It’s fun to collect something of historical context to learn about history and tell their friends.  I hope collectors enjoy the uniqueness of each piece and display them on their TV or walls during a gathering.  They are great discussion pieces.  Last, it is our intent to protect and grow the monetary reward of our owners.  NFTs are based on cryptocurrencies, as cryptos rise, so with the value of each piece. As the popularity of our collection gets notices around the world, we feel our owners will be rewarded over time. 

Are there any partnerships or collaborations associated with this launch that you’d like to highlight?

Yes, thank you for asking.  JFE NFT is partnering with charitable organizations to donate proceeds of certain collections.  Our first will be announced soon with “The Lena”.  We choose to partner with a global organization that has impacted the lives of others ……. Stay tuned on this announcement coming later this month.

FUTURE PLANS

What are your future plans for the Johnny Frosk Signature Collection? Can we expect more themed NFT drops?

If I have my druthers, the Johnny Frosk Signature Collection will be sharing artifacts, both physical and digital, about many historical musicians and artists.  For example.  Our collection has unseen 35mm film of Benny Goodman and the 1st American band to tour the USSR, sponsored by the US State Department in 1963.  We have museums interested in our collection but feel sharing this collection digitally will impact more people than having artifacts, recordings, photos, and videos in a single room in a single museum.

Do you have any plans to expand the reach of this collection through events, exhibitions, or other media?

Yes, we are planning a charity style poker event.  Since we produce playing cards with unique attributes to enhance games like Blackjack and Poker, we want to raise awareness for a charity by leveraging our playing cards.  And for those collectors who own all of our Women in History NFT Playing Cards, they will be invited to participate.  We are working with a TV announcer to help coordinate this event.  Stay tuned on this one.

For media, we are planning to film a streaming series called “The Making of Music, Stories about Music you Know”.  It’s a riveting project telling hundreds of stories over seven seasons about behind the scenes music that has help shape history…. It’s a daunting project but we have great momentum.

PERSONAL TOUCH

What has been the most rewarding part of working on this project for you personally?

By far the most rewarding part of this project for me personally has been seeing first hand from the records and artifacts how one person rose to become the best in their profession.  It’s interesting.  I like to watch sports on TV and when I do, I hear Johnny Frosk music all the time.  Obviously Rocky, but also Frank Sinatra New York, New York. Or just today watching the US Open.  I heard Frankie Valli’s “I Love you Baby”, which he was on. It rewarding to hear my father’s work today and share the stories with music recorded 30 to 40 years ago. 

Is there a particular card or historical figure in the collection that holds special significance for you?

Yes, many of the cards are near and dear to my heart.  Obviously, the King of Clubs on Saturday May 29th, 1976, which highlights the recording of the Rocky theme songs is a great one.  I will tell you this quick story.  In 2000 I reached out to Bill Conti, the composer and conductor.  He told me a story about how professional Johnny Frosk was.  Since Sylvester has such a limited budget, my dad was hired for one day to record the music for the movie.  Now everyone knows my dad’s horn with the iconic theme song.  But on the B side of the album or later in the movie is a better version, called Fanfare.  The crescendos are incredible.  Bill Conti told me that all those majestic horns playing in unison was recorded on the first take.  Who does that?  Johnny Frosk did it for Sylvester and it was history in the making…

I also like the 3 of Harts highlighting the recording of “The agony of defeat” Olympic promo Johnny Frosk recorded for ABC sports in 1979 and then there is the 10 of Clubs.  Friday, May 23rd, 1997, marking the 1st time in history a US President attended a Broadway show while in office.  I guess the Ford theatre in Washington DC wasn’t on Broadway.

Closing Thoughts

How do you see the role of NFTs evolving in the art and collectibles world over the next few years?

Good question.  A new medium is emerging leverage advanced technology.  Think about it.  NFT artists can distribute their work and remain in contact with their audience in unique, intimate ways.  Imagine the future….

What advice would you give to someone who is interested in starting their own NFT collection or project?

Well, I am no expert, yet, but the advice I would give to someone interested in starting their own NFT collection is to be original.  Bring a different perspective.  Think about it. What makes music great.  It’s uniqueness in sound, style, and emotions.  Be yourself, be unique and believe in your work, others will follow

Where can interested readers go to learn more and purchase their own "Women in History NFT Playing Cards"?

OpenSea and www.JFTNFT.com

Thank you for taking the time to listen to me.

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